INGÉNUE | Autumn Winter ‘19


GEORGE MICHAEL’S ICONIC SONG ‘FREEDOM’ ENCAPSULATED THE SPIRIT OF THE 90’S AND SET THE TONE FOR THE WAVE OF FEMALE SELF EXPRESSION THAT FOLLOWED.

WOMEN WERE ENCOURAGED TO PUSH BEYOND TRADITIONAL BOUNDARIES AND IN DOING SO, FOUND NEW STRENGTH AND LIBERATION.

IT IS THIS NEW MOOD THAT SETS THE TONE FOR AJE’S AW19 COLLECTION, INGÉNUE, CAPTURING THIS SHIFT TOWARDS THE FREE AND THE UNDONE.

MASCULINE SHAPES ARE REIMAGINED WITH FEMININE FLARE, OVERSIZED BOYFRIEND DENIM AND LUXE LINEN POWER SUITING ARE ADORNED WITH ELEGANT HARDWARE, AND UTILITARIAN DETAILING CONTRASTS WITH YOUTHFUL HAND PAINTED PRINTS.

WITH A NOD TO MICHAEL’S ‘FREEDOM’, AND THE SUPERMODELS OF THE 90’S, THE COLLECTION IS A PERSONIFICATION OF FEMININE STRENGTH IN THE MODERN WORLD.

THE INGÉNUE DARES TO DREAM AND TO DO THINGS HER WAY.



Photographer : Hannah Scott-Stevenson @ ArtBoxBlack
Creative Director : Edwina Forest
Styling : Rachael Fair and Ashton Eramya
Make Up Artist : Isabella Schimid
Hair Artist : Julia McGrath

Models : Emma Balfour @ Priscillas
Anna Feller @ Kult

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