Style Guide // The New Grey



Traditionally classic and refined, subtle and serene, linked with wisdom and intellect, we're crushing on the the new neutral having its moment in the sun. Although always a staple, this season grey is finally becoming a style star in it's own right, bringing a sense of calm and cool girl elegance to the forefront. The perfect alternative to black, it pairs back with everything, finding the fun in versatility. Adding a certain polish to any look, grey has your back this season as the new staples are elevated from classic to standout with a few key details. They'll become your favourites from the very first wear onwards, let us introduce the new forever pieces... 


 Evoking that elevated sport luxe feel, we've added our Aje flair to this beauty for a unique approach to sweater dressing. Designed for a relaxed fit, the fabric has been bonded to give the piece an element of stylish structure, embossed with our beloved logo on the back for added texture. Finally finished off with our signature embellishment on the sleeves for good measure. 


 Making laid back elegance an easy option, the super soft texture and subtle hue of this knit join forces to beautiful effect. With ribbing detail adding textural interest, the cropped cut balances out the relaxed shape of the piece, keeping the silhouette effortlessly feminine. Final detail of the metal hardware buttons on the shoulders serves to bring in an element of chic toughness to the look. 


As the must have style of the moment, grey teams perfectly with the sought after bomber to create the perfect transeasonal cover up. The exaggerated style is a fashion forward choice not for the faint hearted however once worn you'll never turn back. The perfect luxe piece with cool girl edge find our logo embossed on the back as our final seal of approval. 








April 14, 2016 by Aje .

Aje DNA // Style Advice



Forever stylish and eternally inspiring, get a glimpse of the creative behind the brand as Aje co-designer, Edwina Robinson shares her top 10 rules of style to abide by. So take your cue for the new season and dive right in with her little pearls of wisdom... 

1. Embrace contrast in style and fabrication. I love to strike a balance between feminine and tough and love to pair fabrications like leather and lace, denim and embellishment which are atypical.

2. Never try too hard when putting a look together. Allow a certain insouciance and nonchalance to come across.

3. Don't simply follow trends. Understand your body type and wear pieces that work well with your shape. 

4. Ensure you feel comfortable in the pieces you wear. This will boost your confidence allowing your personality to shine through. There's nothing worse than not feeling like yourself in an outfit. 

5. The less make-up the better. Except for a strong red lip. This can be the perfect pick me up to take you from day to night instantaneously. 

6. Keep a few little essentials in your handbag. I always carry a needle and thread and a tape measure around with me. Expect the unexpected!

7. Add a statement earring. It's such an easy way to lift your look and add a bit of personality to your style. 

8. Wear things a little undone. There's something so beautiful about a little disheveled elegance. 

9. Be unique. Embrace you individuality through your clothing. Fashion is a form of self expression, it's important to remember the 'self'.

10. Never neglect your footwear or your accessories - amazing shoes, amazing sunglasses and amazing bags go a long way to add the perfect amount of elevation to even the greatest of clothing ensembles.








April 13, 2016 by Aje .

Style Guide // Transeasonal Event Dressing



Gusty winds and cool snaps, torrential rain to sunny skies. At this time of year it's always best to expect the unexpected as the weather goes all temperamental on us. Never an excuse to compromise on style however, take a positive spin and make the most of transeasonal style. Potentially overlooked at other times of the year, not quite light enough for Summer yet potentially too floaty for the depths of Winter, they are classic and chic with just the right amount of edge. Opt for our Dessay Shirt Dress as the perfect transeasonal favourite to give your style a refresh this Autumn. 

Tending to stick with black as our tried and tested transeasonal colour, this year take the plunge and stray away from the beloved hue in favour of this delectably soft nougat palette. Adding a little life to your wardrobe, the colour works seamlessly with the updated shirt dress shape for effortless feminine appeal. Wear with ease for day before transitioning seamlessly for night with the addition of the perfect cover up shrugged over shoulders just so. Designed to combat the chill with a long sleeve, roll up at your will with the buttonable cuffs. 

Wear buttoned up or down depending on your mood, you'll want to show off the beautiful collar as our signature embellishment creeps in. Intricate in nature, each sequin has been lovingly hand sewn for unique interest and touch of difference. 

 The elegantly draped fullness of the skirt cinches at the waist to create a synonymously feminine silhouette. Perfect for a twirl or two, the style comes alive with a bit of movement. Falling above the knee, bare your legs for now then as the weather cools add a pair of stockings and ankle boots for a more Wintery approach. 






April 12, 2016 by Aje .

Aje DNA // Denim Detail



Denim has always been a favourite of ours here at Aje with our love affair blosoming from the very beginning. We've had the Oxford, the Paddington, the Berenson and now after much experimentation we bring you the Rampling, our debut jean, perfected over time just for you. So end your search for the ultimate jean right here as we introduce the new staple. Designed to be durable, versatile and chic, the skinny leg style of the Rampling moulds to your shape with each and every wear, only getting better with time. Mid rise, with a slight stretch, you'll find they fit like a glove, flattering the silhouette with their dark wash. And of course they couldn't be an Aje signature without a touch of bedazzle, find exquisite embellishment peeking through the tough-look ripping for added allure. 

Available exclusively in store, contact one of our lovely fashion advisors today to find your perfect fit. 



April 06, 2016 by Aje .

Trending // Stripes


Although this tried and tested staple is always simmering just below the surface, this season the temperature has been amplified for the humble stripe. From the catwalks to the streets, a revival of the true classic has begun. From horizontal to vertical, wide and narrow, stripes were everywhere during the latest international show circuit. Far from being boring, the newest injection of stripes are fresh and feel oh so chic, pairing back perfectly with your current wardrobe favourites. Whether you're coming into Autumn or Spring find your year round staples right here as we reveal the best of the new crop. 

Probably the most iconic of all the stripes, championed by the likes of Brigitte Bardot and Jane Birkin circa 1960. The classic striped tee certainly still resonates with that French nonchalance today, making it the easiest of the styles to throw on for effortless chic. For a more feminine approach to the trend, look to cropped styles like our Bailey Top. Best worn with high waisted denim and wide leg flares for a nostalgic yet utterly modern feel. 


Modern elegance for the coolest of girls, a slimline striped mini is all you need. Evoking the same nonchalant edge as the tee, however with a heightened sophistication, the dress alternative proves that sometimes the simplest things work best after all. Seen in a myriad of shapes and cuts on the style set, look for one with long sleeves and a high neckline to balance out the length. With military detailing and textural detail, our Rubik Dress is the ultimate choice. 


Feeling a bit more brave? Opt for a head to toe approach, clashing stripes or going matchy matchy for double the goodness. With feminine shapes having their moment, billowing layers and structural shapes are key styles to invest in now. Offering a flattering silhouette, cinching the waist and flaring into a pleated A-line shape, the Jansson Skirt pairs perfectly with the Bailey Top for a graphic pop of style. The everyday pieces you'll feel great in all year round. 




April 05, 2016 by Aje .

Inspiration // Camel Coat



A forever classic, the timeless wardrobe favourite. Returning to it season after season, there's just something about the perfect camel coat that has us coming back time and time again. A nice alternative to black, it sits perfectly on the fence between day and night, work and play, managing to lift a look with a certain sophistication unmatched by any other piece. The epitome of effortless elegance with endless versatility, make the investment this season and find your staple in our Camille Coat. 




 From top left // Anja Rubik by Richard Bush for Vogue Russia // Andreea Diaconu by Annemarieke van Drimmelen for Vogue Netherlands // Street style Milan Fashion Week //  Gemma Ward by Stephen Ward for Russh Magazine // Carine Roitfeld at Paris Fashion Week // Marloes Horst by Koray Birand for Harper's Bazaar Turkey 

April 02, 2016 by Aje .

Aje Muse // Shanina Shaik



The annual pilgrimage for the young and free spirited, the music loving souls and eternal adventurers is about to begin for another wonderful year as Coachella kicks off next weekend. The festival of all festivals where bohemian style reigns supreme under the warmth of the Californian sun. We caught up with our model muse, Shanina Shaik before she departs on what she'll be wearing, who she's excited to see and her all-time favourite Coachella memory. 


Who are you most excited to see this year? 
SS: The lineup is amazing! I'm really excited to see all the main headlining acts and find some new talent. 

Where do you get inspiration for your Coachella style? 
SS: My personal style is bohemian/hippy so it's very easy for me to dress for Coachella. I'm inspired by 70s rock, hippy trends and gypsy pieces. 
Top 3 Coachella essentials? 
SS: Flat boots, sunglasses and warm jacket for night. 

Best Coachella memory? 
SS: Falling in love with my now fiancée at Coachella. 
Best beauty tip for staying fresh all weekend? 
SS: Light makeup is highly recommended and to drink lots of water. 

What does Australian style mean to you? 
SS: Unique, relaxed and on trend. 



 From top left // via // Shanina at Coachella // Shanina by Simon Upton For Harper's Bazaar Australia // Shanina by Simon Upton for Harper's Bazaar Australia // Shanina at Coachella 

March 31, 2016 by Aje .

Street Style // Subtle Embellishment



Although always in our DNA here at Aje, embellishment is having a major moment as of late, becoming a recurring theme amongst the style set at the international shows. With a focus on day to night style take your cue from the street style stars as we share our top tips for making the most out of our new season embellished beauties. 

For effortless elegance in one easy step look to classic cuts and feminine shapes. Opt for a stylised shirt dress for a chic ready to wear alternative to the embellished mini. Giving a sense of newness to this staple style, the geometric embellishment on the Dessay Shirt Dress adds a touch of unique flair and versatile edge. Transition from day to night with ease in this beauty. 

For a bolder take on embellished style be brave and opt for a statement skirt with eye catching appeal. Our signature Sorian Skirt has just arrived in new season Black Wave and makes for the perfect playful piece to wear this Autumn. Balance out the look with a cozy knit or grey sweater for a nonchalant approach. 


Add a little life to your denim collection this season and look to embellished styles with extra polish. Our first and already much loved jean, the Rampling is our number one pick of the moment. Designed to fit like a glove, the mid rise style features strategic rips that reveal hints of sequin for an unexpected touch of Aje magic. Available exclusively in store, contact one of our amazing fashion advisors here to find your perfect fit. 

Perfect your off duty style as the temperature drops with a super chic embellished sweater. Look to classic shapes in grey marle with touches of intricate interest. With the right amount of cool girl appeal, the newly arrived Cohen Jumper is just this. 

For a softer choice of cover up opt for a super luxe hand felt knit with subtle detail. Give your blacks a fresh twist with our Frankie Jumper. The timeless piece is ideal for layering coming into the new season. With intricate shoulder detailing, pair it with denim for weekend style or up the ante with a statement piece like the Sorian Skirt


March 30, 2016 by Aje .

Aje DNA // Initial Tees



Back at last and better than ever, our exclusive Aje initial tee is back for a very limited time, as a special Easter gift from us to you! Available for the first time in white, create your own custom tee with the option of 1-3 letters on the design. The intricate embellished detail on the letters adds the perfect amount of bedazzled cool to this must have staple, making it the ultimate off duty piece of choice. Order yours today until the 29th of March. 

Only available for custom order through our Aje boutiques. Contact your closest store to order now. Priced at $350. 


March 24, 2016 by Aje .

Inspiration // Postcards From Paradise



With the long weekend here at last our heads are in holiday mode! Exploring the best of our backyard, our co-designer Adrian shares his favourite Australian escapes. From the remote to the luxurious, the active to the relaxing find your travel vice here. 



With such a laid back vibe, Hyams is definitely the place to escape when you want to unwind and relax. Remaining largely undeveloped, there's a rare sense of natural serenity and untouched beauty that keeps the destination as one of our best kept secrets. Tucked away amongst acres of bushland, this little piece of paradise is renowned for being the home of the whitest sand in the world. Spend your days soaking up the sun without a worry in the world. 



Equally beautiful in the off season as in the snow, spend a weekend in the alpine resort soaking in the breathtaking surrounds and getting back to nature. With activities abound you'll never be stuck for choice. From horse riding to cycling, 4WDing and hiking, clear your head in the fresh mountain air whilst enjoying the ultimate panoramic vistas. A high country escape at its finest. 



Ideal for an energising break away from the grind, tropical Noosa epitomises the beauty of laid back coastal life. With a little something for everyone, get caught up exploring the myriad of activities on offer. Take that surfing lesson, try paddle boarding or get the giggles tubing down the canal. If you're looking for something a bit more zen, no worries, kick back sans a worry in the world, cocktail in hand of course, and enjoy the slower pace of life. 



Hidden amongst the breathtaking beauty of Coles Bay lies the even more amazing Saffire Freycinet eco resort. Nestled into the rugged natural landscape, the architecturally designed beauty looks fit for a Bond villain. As spectacular inside as out, the resort offers the ultimate in luxury escapes. From the fine dining to the exclusive privates suites and spa this dream destination ticks all the right boxes. Revel in the seclusion whilst soaking in the illustrious charm of the natural surrounds.  



Often a forgotten voyage for us locals, a trip to Australia's spiritual heartland will leave a lasting impression well worth the trip to the red centre. Incredibly educating as well as moving, experience the iconic beauty of the rugged landscape before retreating to Longitude 131º, the luxurious choice of stay. Make sure to take a tour around Uluru as well as the lesser known Kata Tjuta to fully experience the significance of these natural wonders. 


Pay a visit to Australia's largest reef and world heritage site. Awe evoking to say the least, explore the underwater wonderland with snorkel and scuba tours. Brush past an amazing array of 500 species of marine life including the main attraction and larger than life whale shark. As well as frolicking with your new found friends, spend time marvelling at the diversity and richness of the coral, a truly breathtaking selection. Stretching 300km off the mid-North coastline of WA, this is one wonder not to be missed. 


Head into the heart of food and wine territory in South Australia's Barossa Valley for a fun weekend away with your nearest and dearest. Make room for a cheat day or two and treat yourself to the region's finest culinary experiences and wine tasting. With artisanal cheesemaking, local farmer's markets and vineyard tours on offer, there's an abundance of choice to suit every taste. Feeling a bit sluggish after all that? Join one of the local cycling tours for a more active approach to exploring the region. 


Imagery from top down // Adrian Norris by Pierre Toussaint // via Visit NSW // via Mt Hotham // via // via Saffire Freycinet // via Longitude 131º // via Visit Ningaloo // via 

March 23, 2016 by Aje .