Campaign // 'Insouciant'



As we say adieu to the old we welcome you to the new. Introducing our A/W16 collection, 'Insouciant'. Meaning nonchalant and carefree, our Aje Girl takes us back to a time of opulence and extravagance, where experimentation was encouraged and the avant-garde reigned supreme. 

These notions seep in and out of the collection, creating a covetable mix of modern classics interspersed with true statement making creations. With reference to the hedonistic disco days, our signature sequins shine through, pairing back with softer styles and ethereal creations for an overall romantically inspired vision. Expect luxe wools, exquisite silks and delicate embroidery. Now is the time to find your insouciance. 





Photographer / Felix Forest // Styling / Edwina Robinson // Model / Rosie Tupper at Vivien's Management // Hair / Lauren McCowan // Beauty / Giorgia Skye // 

February 05, 2016 by Aje .
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